We are a community of hoteliers, restaurateurs and service providers who believe that Sustainability and Corporate Social Responsibility (Opportunity) should be part of every business and its people.
It’s not about philantropy. It’s not about publicity. It’s about responsibility.
The catchphrase “I helped make my world better today” reminds us that we (collectively or individually) can make our worlds better, no matter the scale of the action.
Every action towards positive change is important.
This is a repository of stories on how individuals, groups, and companies have made their worlds better. We are a community of people who see the value in the collective power of acts of kindness, be they great or small.
Join the movement. It’s never too late to try to make your world a little better.
If you want to make your world better but don’t know where to start, we can help identify areas in your company and community. No matter the size of the company you work for, add us to your CSR efforts. Get in touch with us so that we can help you set up your company’s CSR.
Talk to us about using our logo for your banners, social media, and t-shirts. Hashtag us on your social media posts so that we become a larger community of people doing great things and being the change we want to see in the world. If you’re already making your world better, tell us how.
Whether you are one person, two people, a family, a group of friends, a small business, a large corporation, or a voluntary organization, share your story with us and with others. Tell us what you’ve already done and why you did it. Send us pictures, which we can share to inspire others.
Add your logo to the catchphrase. Use it with pride to share you initiatives. Send us your story and tag us, so that we can see what you’ve done and add it to our collection.
Together we can make a difference.
Reach out. Ask. Share.
Often social contributions are met by philanthropic actions. While charity has a place in CSR, in a broader understanding, corporate social responsibility suggests that companies have a duty towards their stakeholders in all aspects of business operations. They need to take into account economic, social and environmental impacts of the way they in which they operate while maximizing the benefits and minimizing the downsides. This duty can be seen as a voluntary action taken by a company over and above the legal requirements, to address both its own competitive interests and the interests of wider society. A key feature of the concept is how businesses are able to involve and engage shareholders, employees, customers, suppliers, governments, non-governmental organizations, international organizations, and other stakeholders in setting objectives as private commitments.
A very precise definition of CSR was written in the Green Paper in 2001 published by the European Commission, which was the first definition of CSR in a document of such high importance. It states that ‘CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stakeholders from an internal and from an external company point of view’. Internal CSR practice mostly takes employees into consideration and revolves around matters such as: investing in human capital, health, security, and turnover. The external aspect takes into consideration other stakeholders: business partners and suppliers, customers, governments, nongovernmental organizations.
In some way society makes an agreement with businesses that allows them to operate in society, and from that angle companies must deliver something back to society if they want to carry on in the long run. This return is voluntary, and exceeds regulatory obligations; this keeps Government interference in business affairs to an absolute minimum and allows companies to focus on maximizing commercial return for shareholders and investors. At the same time, Michael Porter states that doing something more for society has also been linked with delivering more for shareholders. He advises that the adoption of CSR can deliver a competitive advantage to businesses, as consumers more inclined to purchase a product or service because of its CSR attributes.